Gucci is one of the most recognizable and influential brands in global luxury fashion, founded in 1921 by Guccio Gucci in Florence, Italy. Initially, the company specialized in leather goods and equestrian products, which influenced its early designs, including characteristic motifs such as green-red green tape. Over the decades, Gucci has evolved to become synonymous with luxury, quality and Italian craftsmanship. In the 1990s, the brand underwent a transformation under the leadership of Tom Ford, who introduced a more provocative and sexy image, refreshing its image. Then, with Alessandro Michele as creative director since 2015, Gucci took on a new direction, characterized by eclecticism, romanticism and inclusivity, with a strong emphasis on social and cultural movements.