Evisu, founded in 1991 in Osaka by Hidehiko Yamane, is a Japanese clothing brand, famous primarily for its hand-painted jeans. The brand's name comes from the Japanese god of wealth, Ebisu, reflecting Yamane's initial goal - to create the world's best jeans. Evisu has gained international recognition for its unique approach to denim production, using traditional methods such as using old weaving equipment and hand-painting the iconic seagull logo on the pockets of jeans. In the 1990s, when hip-hop culture began to influence global fashion, Evisu became popular among artists and fans of this scene, thanks to which the brand gained a cult status. Today, Evisu continues its tradition of producing high-quality denim, while expanding its offering to other clothing items and accessories, maintaining a strong position in the streetwear industry.
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