Acne

Acne Studios, originally known as Ambition to Create Novel Expressions, is a Swedish brand founded in 1996 by Jon Olof "Johnny" Johansson. The company initially started as part of a Stockholm-based creative agency focused on design, film and production. Acne Studios presented its first clothing line in 1997, when Johansson produced 100 pairs of jeans with a red sewn-in label, which were later distributed to friends and family.