Essentials

"Essentials" is a clothing line founded by Jerry Lorenzo in 2018 as part of his main brand Fear of God. The line focuses on simple, high-quality everyday clothing that features a minimalist design and is available at more affordable prices than the main Fear of God collection. Essentials quickly gained popularity for its emphasis on comfort and style, providing an attractive option for younger consumers interested in streetwear. Essentials products are known for their bold logos and focus on neutral color palettes, making them easy to incorporate into a variety of styles.