Everything you need to know about Adidas Boost
Revolution in the Sneakers World: adidas Boost
Nike has dominated the market for years thanks to innovative technologies such as Air, Zoom , and Flyknit. In response, adidas did not lag behind, introducing its own innovations to the market, including the Primeknit system. However, the real breakthrough for the German giant turned out to be 2013, when the Boost technology saw the light of day, which revolutionized the sports footwear market.
The Origin of Boost Technology
The innovative Boost foam, created in cooperation with BASF, a leader in the chemical industry, has revolutionized the concept of cushioning in sneakers . Using foamed thermoplastic polyurethane (E-TPU), this technology is characterized by unmatched elasticity and durability, even in extreme temperatures. The key to Boost's success are thousands of small, flexible capsules, which, when used in the sole, provide unparalleled comfort and energy return.
The Path to Success
The idea of using TPU technology in sneaker soles was born from the initiative of Martina Vallo from BASF, who presented the innovative concept to Frank Prissok. After brainstorming, it was decided that the best application of the new technology would be the soles of sports shoes . BASF's cooperation with adidas , lasting over 25 years, resulted in the presentation and final implementation of Boost technology into production.
Challenges and Innovations
Before the Boost was introduced to the market, the technology had to undergo a series of tests and experiments to ensure its strength and flexibility. One of the biggest challenges was to keep the production process a secret and ensure the stability of the sole. Laboratory tests confirmed that Boost outperformed other materials used in the industry in terms of energy return and resistance to temperature changes.
Boost Hype
The hype for Boost technology didn't come out of nowhere. The breakthrough moment was Kanye West's performance during halftime of an NBA game, when the artist appeared in the adidas Energy Boost ESM. adidas' quick reaction and introduction of the model to the market meant that the sneakers disappeared from stores in a flash, confirming the huge potential and popularity of the new technology.
Summary
Boost technology from adidas is not only an innovation in the field of materials and construction of sports footwear , but also a cultural phenomenon that has changed the way we perceive sneakers . Thanks to its unique properties and support from famous personalities, Boost has become synonymous with comfort, style and modernity in the world of street fashion.
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