What is streetwear?
The Evolution of Streetwear : From Subculture to Fashion Mainstream
Streetwear , a term once reserved for surfer and skateboarder subcultures, has come a long way to becoming one of the most influential movements in fashion today. In 2018, streetwear is no longer seen as a novelty, but as a serious player on the fashion scene, with designers and brands like Off-White and Vetements constantly pushing the boundaries of what is possible in the field.
The history of streetwear dates back to the 1980s, when surfboard manufacturer Shawn Stussy began selling T-shirts with his own logo. Stussy is often credited as the godfather of streetwear , and his brand became the foundation for many contemporary luxury streetwear brands.
In New York, in 1994, the Supreme store was born, which quickly became a cult place for the streetwear environment. Supreme's success is based on a unique system of launching new collections and collaborations with other brands such as Nike , BAPE , FILA, The North Face , and even Louis Vuitton .
The rise of Supreme helped streetwear gain more traction, but several other factors contributed to its popularity. The democratization of fashion allowed for greater accessibility and diversity in the industry, and the shift in dress codes to more casual led people to choose comfortable clothes for everyday wear.
Celebrities and social media have played a key role in promoting streetwear . Figures like A$AP Rocky, Kanye West, and Rihanna have influenced what is considered trendy through their fashion choices.
Will streetwear survive as a dominant trend? Fashion is fickle, but streetwear seems to be more than just a passing fad. It may evolve and change forms, but its influence on contemporary culture and fashion is undeniable. No matter what the future holds, streetwear will certainly remain an important part of the fashion landscape.
Streetwear has come a long way from its humble beginnings to become an integral part of global fashion culture. Its ability to adapt and evolve has kept it at the forefront of fashion trends, inspiring designers and fashion enthusiasts worldwide.
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