Blog
ZEGNA Presents New MEMORIE Fragrance Collection – A Journey into the Realm of Memories
ZEGNA, a brand renowned for its exquisite craftsmanship and innovative approach to fashion, is launching a new fragrance collection called MEMORIE. This is not just a set of perfumes, but also a personal journey into the memories of the brand's founder, Ermenegildo Zegna. The collection consists of six unique fragrances, each telling a story and evoking memories associated with different moments from the founder's life.
What You Should Know About the MEMORIE Collection?
The MEMORIE collection was created by acclaimed perfumers: Dominique Ropion, Fabrice Pellegrin, and Quentin Bisch. Each fragrance represents a unique character, and their compositions are diverse and varied. For example, Il Calamaio (The Inkwell) is a leathery-amber blend that evokes creativity and new beginnings. In turn, Il Lanificio (The Wool Mill) highlights ZEGNA's textile heritage, combining warm amber notes with resinous accents.
Discover Aromatic Stories
- A Trivero: a fresh fougère with floral and myrrh accents, reflecting the alpine winds from the founder's hometown.
- Il Sottobosco: a woody-spicy composition, reminiscent of forest undergrowth.
- La Panoramica: aromatic, green notes inspired by the brand's reforestation project.
- Saga del Piemonte: a fragrance with gourmand notes and smoky warmth, conveying the warmth of family evenings in Piedmont.
Each bottle in the MEMORIE collection features a unique design based on clean lines and colors symbolizing individual memories, further enhancing the narrative character of the entire series. For example, the black bottle represents Il Calamaio, while the green-toned bottle symbolizes La Panoramica.
Why Is This Release Important?
The launch of the MEMORIE collection is supported by a film campaign starring Mads Mikkelsen, written by Roman Coppola and directed by Boramy Viguier. This combination of cinematic art and perfumery adds an extra dimension to the entire collection, emphasizing the personal nature of the fragrances. It is worth noting that the collection is already available in ZEGNA boutiques and their online store.
Our N-Hype Opinion
The new ZEGNA MEMORIE fragrance collection is an excellent example of combining tradition with modernity. These are not just scents, but emotions and memories that everyone can rediscover. It is definitely worth paying attention to these unique compositions, which perfectly fit current trends in the world of streetwear and fashion. Products available in our collection are an ideal way to enrich your personal scent story.
Discover the power of memories with the MEMORIE collection from ZEGNA and allow yourself a journey through the senses.
Check out the full offer: Browse the N-Hype collection