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Thom Browne and ASICS Join Forces for New Zine "The Working Hour"
In the world of streetwear and fashion, brand collaborations often yield surprising results. An example of such synergy is the new project by Thom Browne and ASICS, which has taken the form of a limited-edition zine titled "The Working Hour". This unique publication celebrates their collaboration, while also showcasing the fascinating world of fashion and sport.
The visual essay, created by photographer Robbie Lawrence, explores the remarkable contrast between running and wearing a suit, simultaneously depicting life in motion within the vibrant metropolis of Tokyo. Within the pages of the zine, readers can see how traditional elements of men's fashion meet modern, athletic accents, turning an everyday journey into an artistic experience.
What to Know About "The Working Hour"?
In "The Working Hour", the key motif is the idea that a suit, though formally defined, can be surprisingly appropriate in an everyday, athletic context. As Browne himself notes: "We remember the suit because sometimes it's the first thing that seems out of place." In this zine, the aesthetic of a runner in a suit becomes a symbol of breaking conventions.
What Elements Will You Find in the Zine?
The publication not only features beautiful photographs but also offers deeper insight into the creative process, thanks to a conversation between Thom Browne and Robbie Lawrence. This kind of artistic contribution makes the zine more than just a collection of photos – it's a true work of art that encourages reflection on the concept of movement and elegance.
Where Can You Get "The Working Hour"?
Fans of Thom Browne and ASICS enthusiasts can get physical copies of "The Working Hour" in limited quantities at Browne's flagship stores worldwide. Due to the limited edition, it's worth acting quickly to not miss out on this unique opportunity.
Our Opinion N-Hype
At N-Hype, we are impressed by this unique collaboration, which connects the world of luxury fashion with everyday lifestyle. "The Working Hour" is not just a zine, it's a manifesto that unleashes imagination and inspires the breaking of traditional norms. Products related to this project are available in our collection, making them an ideal choice for every street fashion lover.
The release of "The Working Hour" emphasizes the importance of combining different aesthetics in fashion. Its unique approach will surely influence future trends in streetwear and fashion.
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