LOEWE's New Era: Spring/Summer 2026 Campaign Under the Direction of McCollough and Hernandez
Spanish luxury brand LOEWE proudly presents its latest Spring/Summer 2026 campaign , marking the beginning of a new era under the direction of Jack McCollough and Lazaro Hernandez. This is the first full visual statement since the duo took over from Jonathan Anderson, and their new vision is sure to intrigue streetwear and fashion lovers worldwide.
The campaign, created by American photographer Talia Chetrit, expands on the visual codes presented during the duo's debut show in October. It features a modern visual language that combines elements of sensuality and modernity, marking a significant step toward the brand's future.
What's Worth Knowing About the New Collection?
McCollough and Hernandez describe their collection as "confident, playful, sunny, and optimistic." The campaign utilizes both intense daylight and humid nighttime scenes, creating a strong contrast between graphic shadows and the volume of materials. The images immerse the viewer in a world dominated by subtle references to the sea, shimmering skin, and wet hair, lending the photographs a sense of tension and sensuality.
Visual Composition and Styling
The campaign features a diverse cast of young actors, including Talia Ryder, Isla Johnston, and Chen Duling. Their dynamic, almost choreographed poses highlight the interaction between clothing and body, which is key to the collection's presentation. Note the unique pieces, such as leather jackets and trousers that reveal their raw texture, as well as the multi-layered dresses in vibrant colors.
Why Is This Release Important?
Accessories also play a key role in this campaign. Amazon's new 180 handbags, a stylish reinterpretation of the classic bag, and the shimmering aqua shoes paired with contrasting socks are eye-catching. The campaign will debut in the latest issue of LOEWE's quarterly magazine, available in stores from February 19th, and the collection itself will be available in boutiques and online from February 26th.
Our Opinion N-Hype
The new LOEWE campaign is a perfect example of how modernity and classic style can be combined in street fashion . The products from this collection undoubtedly align with current trends, and their unique style will surely attract the attention of Polish fashion enthusiasts. We encourage you to explore our collection to avoid missing out on this unique offer.
Check out the full range: Browse the N-Hype collection
The new LOEWE campaign highlights the importance of innovation in streetwear and the importance of aesthetics in fashion. It's the perfect opportunity to discover new inspiration and enrich your wardrobe with pieces from this unique collection.
