Blog
Jiyong Kim Special Guest of Pitti Uomo 110 - What Does This Mean for Fashion?
Pitti Immagine Uomo is one of the most important events in the men's fashion calendar, attracting designers, buyers, and trend enthusiasts from around the world. In June 2026, during the 110th edition of this prestigious event, South Korean designer Jiyong Kim, who has been announced as a special guest, will present on stage. His presence will certainly enrich the event program, which will take place from June 16-19, 2026, in picturesque Florence.
Jiyong Kim's Innovative Vision
Jiyong Kim, known for his experimental approach to men's fashion, has gained recognition on the international scene, winning the prestigious LVMH Prize in 2024. Instead of a traditional fashion show, Kim will present his vision through an immersive exhibition at Fortezza da Basso. This innovative approach to fashion presentation aims to create an interactive experience where both clothes and space can interact with each other.
The "Sun-Bleach" Technique and Sustainable Development
At the heart of the upcoming presentation will be Kim's unique technique, known as "Sun-Bleach," which involves using natural elements to shape, fade, and organically damage fabrics. As he states: "At JiyongKim, we do not see clothing as a fixed outcome, but as something that evolves over time under the influence of various factors." This approach fully aligns with the slow fashion philosophy, which emphasizes conscious material selection and the artistic transformation of vintage fabrics into unique garments.
Why Kim's Presentation Is Important
Francesca Tacconi, coordinator of Pitti Immagine special events, emphasizes that interest in Kim's work began almost immediately after his debut. "His style oscillates between technical experimentation and a refined play of contrasts... We decided it was worth inviting him to Pitti Uomo to present his fresh approach to the second life of materials in the context of the constant passage of time," says Tacconi.
Our N-Hype Opinion
Jiyong Kim is undoubtedly one of the most interesting designers on the contemporary fashion scene. His innovative approach to streetwear and sustainable fashion can inspire not only professionals but also young street fashion enthusiasts. The event in Florence will certainly attract the attention of media and fashion lovers worldwide. Jiyong Kim's products are available in our collection, offering the opportunity to get acquainted with his unique style.
Following events like Pitti Uomo 110 is crucial for anyone interested in fashion and streetwear. We encourage you to discover new trends that are shaping the future of the industry.
Check out the full offer: Browse the N-Hype collection