Maison Margiela is a French fashion brand founded in Paris in 1988 by Belgian fashion designer Martin Margiela. The company quickly gained recognition in the fashion world for its innovative approach to design, experimenting with form and materials, and challenging traditional fashion norms. One of the hallmarks of the Maison Margiela brand is the concept of "deconstruction", which involves taking traditional garments apart and creating new, unconventional designs from them. The brand is also known for its "sketches" on its clothes, which are white labels with a number, which are a symbol of anonymity and diverting attention from the designer to the product itself. Maison Margiela's collections include women's and men's clothing, footwear, accessories, perfumes, and lifestyle items. Their designs are often experimental, minimalist, and futuristic, attracting the attention of critics and fashion lovers around the world.