AMI Paris

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AMI Paris is a French fashion brand founded in 2011 by Alexander Mattiussi. The name "AMI" means "friend" in French, reflecting the friendly and accessible nature of the brand. AMI Paris stands out for its stylish but not too formal approach to men's and women's fashion. The collections are characterized by loose cuts, high-quality materials and a subtle elegance that is both casual and chic. The brand gained popularity thanks to its characteristic hearts, which often appear as a logo on clothing. AMI Paris is appreciated for its ability to combine casual Parisian style with modern, urban elements, attracting an international clientele seeking authenticity and unpretentious luxury.