Jordan Brand, also known as Air Jordan, is a line of sports footwear and clothing founded by Nike in 1984, especially for the legendary basketball player Michael Jordan. The premiere of the first shoes, Air Jordan I, took place in 1985 and quickly gained enormous popularity, both on and off the pitch, which significantly contributed to the revolution in the world of sneakers. Air Jordan stands out for its innovative design and technology that provides exceptional comfort and support during play, and has become an icon in street fashion. Each new shoe model was eagerly awaited by fans and collectors, which made the Jordan brand one of the most influential in the sports industry.
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