Adidas Superstar, originally launched in 1969 as a basketball shoe, quickly became one of Adidas' most recognizable models. The distinctive design with a round, rubber toe, called "shell toe", was innovative and contributed to their popularity among basketball players. In the 1980s, when hip-hop was gaining strength, the Adidas Superstar became an iconic symbol of the genre, thanks in part to the group Run DMC, which wore them without laces. Since then, the Superstar has evolved into a streetwear icon, known for its versatile style and cult status. They are chosen by both athletes and fashion enthusiasts around the world, maintaining their presence as a key element of urban culture.