Michelob ULTRA and SHRED in a New Collaboration for Winter Adventures
As the 2026 Winter Olympics draw to a close, Michelob ULTRA announces an exciting new collaboration with SHRED and Hypebeast, sure to capture the attention of streetwear fans and winter sports enthusiasts alike. This limited-edition collection is the perfect opportunity to enhance your winter wardrobe with unique accessories and apparel that combine technology with retro style.
What's Worth Knowing About the New Collection?
Michelob ULTRA's launch of the ULTRA Summit , as an official sponsor of USA Hockey, coincides with the closing ceremony of the Winter Games. As part of this initiative, the brand is introducing limited-edition winter gear that pays homage to classic ski style elements. The collaboration with SHRED brings new versions of popular accessories that are eye-catching and highly functional.
Innovative Winter Accessories
Among the new additions are the GRATIFY goggles, designed for maximum performance on the slopes. Contrast Boosting Lens™ 2.0 ICE technology ensures excellent visibility and protection in challenging conditions. The white, blue, and red goggles reflect the Michelob ULTRA brand's heritage, and their strap, made from recycled materials, ensures comfort.
Stylish Clothing for the Slope and Beyond
On the front end of the apparel scene, Hypebeast and Michelob ULTRA have introduced a crewneck inspired by '90s fashion. This nostalgic sweatshirt features a distinctive ribbon motif that adorns both the front and back. Additional graphic elements in shades of red on the sleeves give it a modern look, perfect for both the slopes and après-ski.
Our Opinion N-Hype
The Michelob ULTRA and SHRED collection is an interesting proposition for those seeking a blend of street fashion and functionality. The quality of workmanship and unique design are worth noting, and are certainly in line with current trends. Products from this collection are available in our collection , making them an excellent choice for any winter sports and fashion enthusiast.
Why Is This Release Important?
Enriching your winter wardrobe with pieces from this limited-edition collection is a great opportunity to enhance your style while taking advantage of innovative technologies. Your upcoming winter adventures will surely be more exciting with new accessories and apparel that combine fashion and sport.
Check out the full range: Browse the N-Hype collection
