Nike Air Jordan - the shoes that have taken over streetwear
Michael Jordan's signing with Nike in 1985 was a breakthrough not only for the athlete himself, but also for the world of sports and fashion. Jordan, considered the greatest basketball player of all time, became the face of the "Air Jordan" collection, which revolutionized the sports footwear market.
Birth of a legend
The "Air Jordan" collection quickly gained huge popularity, becoming synonymous with innovation and style. Not only basketball players, but also fashion enthusiasts noticed the unique design and exceptional quality of shoes signed with Jordan's name. The first advertisement with the participation of Jordan and director Spike Lee, in which Lee plays the role of Mars Blackmon, contributed to the even greater popularity of the "Air Jordan" line. The question "What makes you the best basketball player in the world?" and the answer "It has to be the shoes " became iconic, emphasizing the role of footwear in sports success.
Financial success
Nike's investment in the young, then 21-year-old Jordan turned out to be a bull's eye. In its first year, the " Air Jordan " collection brought the company $100 million in revenue. The growth of Jordan's popularity, and with it the sales of the assortment, was impressive. By 1991, the revenue from the Jordan line was about $200 million per year, and by 2012, the revenue from sales of Nike Air Jordan footwear reached $2.5 billion per year.
Controversy and Impact on the NBA
Jordan's wearing of the Air Jordan 1 at NBA games in 1985 came at a cost to Nike , as the league fined the player $5,000 per game. The reason was the league's rules regarding footwear, which had to match the uniform and be consistent with the footwear worn by teammates. This "rebellious" attitude by Jordan and Nike contributed to the rule change and paved the way for individualism in the sport.
Air Jordan Legacy
After retiring from the sport in 2003, Michael Jordan continues to receive $110 million per year from Nike , a testament to his enduring influence on the brand and the world of sports. The Air Jordan line remains one of the most coveted and recognizable in the world, serving not only as a symbol of sporting achievement but also as an icon of culture and street style.
The story of “ Air Jordan ” is a tale of success, innovation and breaking barriers, showing how deeply sport and fashion can intertwine, creating new, iconic products that change not only the market but also the culture.
If you are a true fan of streetwear and the latest trends in fashion, we cordially invite you to our website n-hype.com . We offer a wide selection of shoes , clothes, accessories, as well as exclusive streetwear and high fashion collections that will surely satisfy the tastes of even the most demanding lovers of fashion novelties. For those who prefer direct contact with the product, we also invite you to our Showroom in Łódź, where our team will help you choose the perfect wardrobe elements, tailored to your unique style. Don't wait, visit us today and discover the world of the best trends in street fashion!
