Brand History - Palace Skateboards
Birth of PWBC: Palace Wayward Boys Choir
The term Palace Wayward Boys Choir (PWBC) originated as a joke nickname for a close-knit group of friends who shared a house in south London. Although called a "palace", the venue was far from luxurious, providing a modest haven for its occupants.
Lev Tanju - creator of the brand
PWBC included Lev Tanju, who would later have a significant impact on street style. Tanju documented his skateboarding exploits with a VHS camera, creating atmospheric videos. The choice of VHS was not accidental or dictated by a lack of resources – Tanju fell in love with the 90s skate vibe.
Palace Skateboards – more than just a clothing brand
Tanju emphasized that Palace Skateboards is primarily a skateboard brand. Initially, it was about a board and four wheels, and clothing came later. The idea for the brand came spontaneously when Tanju and his crew were quickly destroying their clothes while riding. Initially, the clothing was intended to be used exclusively by him and his PWBC team.
The beginnings of a career and the development of a brand
After graduating from college, Tanju found himself with a lot of free time, which he began filling by creating graphics, initially for friends. Soon after, his business gained momentum, prompting him to start his own company.
The Tri-Ferg Logo History
When starting his own brand, Tanju wanted his logo to be exceptionally large – it would take up almost the entire surface of the back. Today, this logo is recognized all over the world and is worn by stars such as Jay-Z, Beyonce and Rihanna.
The Secret to Palace Skateboards' Success
Authenticity is key to the success of Palace Skateboards. Tanju spent 12 hours a day skating and filming. The brand was meant to act like a record label, supporting PWBC on their skate trips and competitions. The clothing they produced was originally intended to appeal to his team, and it eventually took the fashion world by storm.
Cooperation and development
In 2009, the brand was officially founded and Tanju began working with his friend Gareth Skewis. They were joined by early skaters like Blondey and Chewy who also work for the company.
Marketing and cooperation
Palace Skateboards has collaborated with brands such as Reebok , Adidas and Umbro, wanting to emphasize the uniqueness of British culture and style. In one of the interviews, Tanju admitted that he does not focus too much on success, so as not to make mistakes, and always tries to support his team and cooperate with companies that give him freedom to act.
Place on the market
Palace Skateboards ’ London store is frequented by both British skaters and wealthy tourists from the US. Tanju has always put his team first and created products he himself likes, which has contributed to the brand’s global success as a streetwear icon.
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