The history of the MISBHV brand
MISBHV : From Underground to Global Streetwear Scene
The Origin of the MISBHV Brand
In the heart of the Polish streetwear scene, at the turn of 2008 and 2009, MISBHV was born – the brainchild of Natalia Maczek and Katarzyna Kotonowska. At a time when Instagram had not yet dominated the world of social media, and Facebook was just exploring the idea of fan pages, MISBHV began to attract attention with its unique design. Standing out from the monotony of chain stores, the brand quickly gained popularity, using traditional marketing methods such as stickers and leaflets.
Evolution and Global Development
Over the years, MISBHV has transformed from a local project into a globally recognizable brand. Katarzyna Kotonowska gave way to Tomasz Wirski, who, as creative director together with Natalia Maczek, opened the first pop-up stores in Paris, presented the collection in New York and organized a show in Warsaw. MISBHV , from the beginning of its existence, created unisex collections, paying attention to the need to present a women's collection and expand into the Asian market, where a significant part of their collections finds its buyers today.
MISBHV doesn’t identify as a typical brand. On its website, it describes itself more as a community, which includes personalities such as Sita Abellan, as well as artists, visual artists and models. It’s a group of people connected by a common lifestyle and passion for music, which is reflected in MISBHV’s collections, which are saturated with motifs from records, music videos and the history of clubbing.
Famous Fans and Characteristic Motifs
MISBHV clothes have been worn by world-class stars such as Rihanna, A$AP Rocky, Miley Cyrus and The Weeknd, which is evidence of the brand's global reach and recognition. MISBHV collections are distinguished not only by high quality of workmanship, but also by unique pop culture motifs, references to the history of clubbing and elements from their own archives, which makes them unique among other streetwear brands.
Summary
MISBHV , which started as a small project by two students, has evolved into a global brand that still remains true to its roots and vision. By creating clothes that combine elements of streetwear , music and club culture, MISBHV proves that fashion is not just about clothes , but above all a way to express yourself and belong to a certain community.
If you are a true fan of streetwear and the latest trends in fashion, we cordially invite you to our website n-hype.com . We offer a wide selection of shoes , clothes , accessories , as well as exclusive streetwear and high fashion collections that will surely satisfy the tastes of even the most demanding lovers of fashion novelties. For those who prefer direct contact with the product, we also invite you to our Showroom in Łódź, where our team will help you choose the perfect wardrobe elements, tailored to your unique style. Don't wait, visit us today and discover the world of the best trends in street fashion!
