Brand history - Aimé Leon Dore
Aimé Leon Dore: New York Elegance Meets Streetwear
Aimé Leon Dore, founded by Teddy Santis in 2014, has quickly become synonymous with New York elegance combined with authentic streetwear . Since its humble beginnings, Aimé Leon Dore has attracted attention with its unique designs and collaborations, such as the one with New Balance, earning recognition all over the world.
Beginnings and Inspirations
Born in Queens, New York to Greek immigrants, Teddy Santis never attended fashion school. His design education came from the streets of New York, where he drew inspiration from the culture around him. Fascinated by brands like Ralph Lauren, Supreme , and Nom de Guerre, Santis created his own streetwear archive, which later served as the foundation for Aimé Leon Dore.
Brand Name and Identity
Initially named "Aimé", the brand had to change its name to Aimé Leon Dore for legal reasons. "Leon", meaning lion, was Santis's nickname as a child, and "Dore" comes from the last syllable of his name, Theodore. This personal story behind the brand adds a unique character and depth to it.
Culture and Basketball as Inspirations
For Santis, streetwear is the essence of New York and Queens – music, culture and the unique atmosphere of the city. Basketball , especially in its old-school form, is another important source of inspiration for the brand, as seen in the basketball tournaments organized by Aimé Leon Dore.
Shop and Cafe
The first Aimé Leon Dore store on Mulberry Street in New York is more than just a place to sell clothes . It is a space where fashion meets culture, offering customers not only clothes but also a café, CAFE LEON DORE, where you can feel the spirit of the brand.
Authenticity and Spontaneity
Aimé Leon Dore avoids the typical industry hype, focusing on building a strong connection with his clients. Authenticity and being himself are key values for Santis, which translates into the brand’s unique character and style. Spontaneity in his approach to fashion and design is valued by Santis, as seen in projects such as his collaboration with Porsche on the design of the Porsche 911 “ALD 964”.
Summary
Aimé Leon Dore is a brand that successfully combines New York elegance with street style, while remaining true to its roots and inspirations. Thanks to its authenticity, unique designs and close connection with its customers, Aimé Leon Dore has gained international recognition, becoming one of the most desired brands in the world of streetwear .
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