Brand History - Adidas
Adidas : German Giant at the Sports Arena
Adidas , the German sportswear and footwear giant, traces its roots back to 1924, when brothers Adolf and Rudolf Dassler decided to found a company in response to unemployment. The beginnings of the brand, then known as Gebruder Dassler Schufabrik, were modest but ambitious, with just twelve employees and a production of 50 pairs of shoes per day.
From the Olympics to Global Fame
Adidas' success began with the Olympic Games, where Dassler shoes debuted in 1928, and the real breakthrough came in 1936, when Jesse Owens won four gold medals in the brand's shoes . This Olympic moment brought Adidas international recognition.
The Split and the Birth of the Rival
A conflict between the brothers in 1948 led to the division of the company and the birth of two competing brands: Adidas and Puma . Adolf Dassler, when he founded Adidas , not only gave the company his name, but also created the iconic three-stripe logo that became synonymous with the brand.
Adidas at the World Cup
Adidas' global fame was sealed at the 1954 World Championships, when the West German team wearing Dassler shoes won the gold medal. It was a moment that showed Adolf Dassler's innovation, introducing to the market a cleat that revolutionized the world of sports.
Adidas Mission and Vision
Adidas has been striving to be a leader in the sports market for years, promoting an active lifestyle. Their " Adidas Superstar " model became the best-selling footwear of 2016, which only confirms the strength and influence of the brand in the global market.
Adidas and FIFA: Long-Term Partnership
One of the milestones in Adidas' history is its long-term partnership with FIFA, ensuring the brand's presence at the World Cup until 2030. Adidas not only supplies balls and uniforms, but also supports national teams, which translates into increased sales and brand recognition.
Adidas in the World of Fashion
Adidas does not limit itself to sports. Collaborations with designers such as Yohji Yamamoto or Jeremy Scott open the brand to the world of fashion, offering products that combine innovation and originality.
Influencer Marketing: The Key to Success
Adidas is a pioneer in the use of influencer marketing, with the historic contract with Run DMC as a cornerstone of the brand’s strategy. Collaborations with stars such as Pharrell Williams and Kanye West only strengthen Adidas’ position as a brand that combines sports, music and fashion.
From humble beginnings in a small German town, through Olympic successes to global domination of the sports and fashion market, adidas proves that with vision, innovation and strategic partnerships, success on a global scale can be achieved.
