Virgil Abloh x IKEA "KEEP OFF" Rug 200x300 CM Gray/White

The Virgil Abloh x IKEA "KEEP OFF" Rug 200x300 CM Grey/White is a large rug designed by Virgil Abloh as part of the 2019 IKEA Art Event, which debuted in the spring of 2019. The pattern resembles a classic Persian rug in grey tones, overlaid with the large white text "KEEP OFF" in quotation marks, a signature of Abloh’s style. The designer described it as an ironic commentary on living rooms treated like showrooms where you aren't allowed to sit. This was Virgil's first rug for IKEA released globally, and queues formed at stores on the day of its launch. The 200 x 300 cm format works well on the floor, but also as a wall hanging.