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New Balance is an American footwear and apparel company known for its comfortable and functional products that are both stylish and durable. Founded in 1906 in Boston, the company initially specialized in the production of orthopedic insoles, before expanding its offer to include sports footwear. New Balance is known for its unique approach to footwear production, which is based on the use of different shoe widths, which allows the footwear to be tailored to the individual needs of users. This brand is particularly popular among runners and physically active people, but its products are also appreciated by streetwear fashion lovers. New Balance is famous for producing classic footwear models, such as the "574" and "990" series, which have been very popular for years due to their comfort and versatility.