Hiroshi Fujiwara

Hiroshi Fujiwara is considered one of the most influential creators in the Japanese streetwear scene and often referred to as the "godfather of street fashion". He was born in Ise, Japan, and gained international recognition as a pioneer and innovator in the fashion, music and culture industries. Fujiwara began his career in the 1980s, inspired by American hip-hop and punk culture, as well as the British mod movement. His ability to mix different cultures and aesthetics contributed to the creation of unique, trending designs that combined Eastern and Western influences. He is the founder of many influential brands, including Fragment Design, which is a renowned company with many collaborations with global brands such as Nike, Levi's, Stussy and Starbucks.