Yeezy x Gap

Yeezy x Gap is a collaboration between Kanye West's Yeezy brand and the popular Gap retail chain. Kanye West announced the collaboration in 2020, and the first products from the collection were to debut on the market in 2021. As part of the collaboration, Kanye West was to design a clothing collection for Gap that was to be affordable and widely available to customers. These were to be mostly casual clothes, such as sweatshirts, shirts, pants, and other pieces of clothing, in the signature Yeezy style, but adapted to the Gap aesthetic. This collaboration was of great importance to both brands, as Kanye West had the opportunity to influence mass fashion by bringing his style to a wider audience, and Gap could refresh its offer and attract new customers.