Diadora

Diadora is an Italian sports brand that was founded in 1948 by Marcello Danieli. Initially, the company focused on the production of high-quality mountain footwear, but over the years it has expanded its offer to include a variety of sports products, including footwear, clothing and accessories for sports such as football, tennis, running, cycling and others. Diadora gained international recognition in the 1970s and 1980s, when it became one of the leading sports brands, especially known for its high-quality football and tennis shoes. Many famous sports figures, such as footballers Roberto Baggio and Marco van Basten, and tennis player Björn Borg, have worn Diadora products, which has contributed to the growth of the brand's popularity around the world. Diadora is characterized by the combination of innovative technology with Italian craftsmanship and style, which makes its products stand out from the competition.