Rhode – the brand that conquered the beauty world
The Rhode brand founded by Hailey Bieber is one of the biggest successes in the beauty industry in recent years. Since its launch in 2022, Rhode products have become a hit on TikTok, Instagram and among influencers. With its minimalist aesthetic, high-quality ingredients and promotion of "glazed skin" - the effect of healthy, glowing skin - Rhode has achieved cult status at record speed.
What made Rhode go viral?
Hailey Bieber as the face of the brand
Hailey Bieber is not only the founder, but also the main ambassador of Rhode. Her natural style, flawless complexion and huge popularity made the brand immediately interesting. Her personal branding played a key role in Rhode's success.
Minimalist and effective formulas
Rhode products are distinguished by their simple but effective composition, focusing on skin hydration and regeneration. Bestselling formulas contain, among others: ✔ Peptides - supporting skin elasticity, ✔ Squalane - intensively hydrating and smoothing the complexion, ✔ Niacinamide - reducing discoloration and redness.
Viral Marketing Strategy
Rhode doesn’t use traditional advertising – instead, the brand relies on social media and word-of-mouth marketing . As a result, its products have become one of the most sought-after must-haves among beauty enthusiasts.
Rhode's Biggest Bestsellers
Peptide Glazing Fluid – a moisturizing serum that gives a "glazed donut skin" effect.
Rhode Lip Treatment – an iconic lip balm loved by celebrities.
Barrier Restore Cream – a rich moisturizing cream that strengthens the skin's protective barrier.
Rhode available at N-Hype!
Now Rhode cosmetics can be purchased online at N-Hype.com and in the showroom in Łódź . It's a perfect opportunity to test viral products that have been loved by millions of users around the world.
Summary
Rhode by Hailey Bieber is a brand that has become a beauty phenomenon in no time. Thanks to its authenticity, effective formulas and social media marketing, it has become one of the most desirable beauty brands. If you want to achieve the "glazed skin" effect, Rhode cosmetics are a must-have in your makeup bag!
Available on N-Hype.com and in the showroom in Łódź!
