Brand History - Supreme
Supreme : From Skateshop to Streetwear Giant
Supreme , a brand considered a streetwear icon, was founded in 1994 by James Jebbia. The story of Supreme begins in New York, where Jebbia, inspired by skateboarding culture, decided to open a store dedicated to skateboarders . It was there, in the heart of the city, that the Supreme phenomenon was born.
James Jebbia: Streetwear Visionary
James Jebbia, while not a skater himself, has always been fascinated by the subculture. His first store, Union, and a collaboration with Stussy immersed him in the world of streetwear. That experience later led to the founding of Supreme , a brand that catered to the growing skate community in New York.
Supreme : More than a Skateshop
Supreme quickly transformed from a local skate shop into a global streetwear brand. The store became a meeting place for skaters, artists, and musicians, creating a unique community around the brand. Supreme has always emphasized limited production, which has only made their products more desirable.
Global Expansion
Today, Supreme has stores all over the world, from New York to Tokyo, becoming one of the most recognizable streetwear brands. Limited availability and exclusive collaborations with brands like Nike , Timberland and Louis Vuitton attract the attention of collectors and streetwear enthusiasts.
Collaborations and Drop Culture
Supreme is known for its unique collaborations and drop culture, where new collections are released in limited quantities every Thursday. These weekly releases bring crowds to stores and websites, ready to do anything to get their hands on the latest Supreme products.
Supreme : A Brand Worth Billions
In 2017, Supreme reached another milestone when it sold a stake in the brand to the Carlyle Group. The deal valued the brand at $1 billion, confirming its status as one of the most influential brands in streetwear.
From humble beginnings as a skate shop to a global streetwear icon, Supreme proves that with vision and authenticity, you can change the face of fashion. James Jebbia and his Supreme brand have forever etched themselves into streetwear history, inspiring generations to express themselves through fashion.
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