Brand History - Carhartt WIP

Carhartt: From Beginnings to Streetwear Icon

The history of Carhartt dates back to 1889, when Hamilton Carhartt founded a company specializing in the production of workwear . The beginnings were difficult, but thanks to the constant pursuit of understanding the needs of workers, Carhartt managed to introduce changes that contributed to the development of the company.

Breakthrough Moments

The economic crises of the 1920s and 1930s didn't stop Carhartt, who kept producing clothing made of resistant canvas. In the 1980s, the brand gained popularity in New York, especially among crack dealers and later rappers, which led to the Stussy x Carhartt x Tommy Boy collaboration in the early '90s.

Expansion into Europe

The expansion into the European market was the next step in Carhartt's development. Eddie Faeh, founder of Work In Progress (WIP), became the brand's distributor in Europe, and his nephew Arnauad Faeh, after joining the company in 2010, became creative director.

Evolution of Carhartt WIP

In 1996, WIP was granted a license to produce its own Carhartt line, introducing new colors and cuts but remaining true to tradition. The first Carhartt WIP collection debuted in 1997, and the brand quickly became an integral part of the skate and BMX scene, hosting local and international events.

Development and Collaborations

In 2000, Carhartt WIP introduced its first women's collection, and a decade later, the brand became known for numerous collaborations with brands such as APC, Adam Kimmel, Burton and Vans . The Carhartt WIP Heritage line, launched the same year, draws on the rich heritage of the American brand, using materials and technologies from the past.

Summary

Carhartt has evolved from its humble beginnings into a global brand that is now synonymous with high-quality workwear and a streetwear icon. By adapting to changing market needs and engaging with skate and BMX culture, Carhartt WIP maintains its position as a key player in the streetwear scene, continuing a tradition of innovation and quality that began over a century ago.

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