Brand History - Awake NY

AWAKE NY: From Streetwear to the Creative Mission of Angelo Baque

Angelo Baque, former creative director of Supreme , is a figure who has had a significant impact on the shape of contemporary streetwear. His journey from working at Stussy to working with Supreme to founding his own brand AWAKE NY is proof of how passion and vision can transform an industry.

The Beginnings of Angelo Baque

Brand History - Awake NY Showroom NHype Lodz Poland

Baque's streetwear career began at Stussy , where he gained his first experience at the age of 21. It was there that he met James Jebbia, the future head of Supreme . After three years at Nom De Guerre, Baque joined Supreme in 2006, bringing a fresh aesthetic to the brand.

AWAKE NY and Baque Creative

In 2012, Baque founded AWAKE NY, initially specializing in hats . The brand quickly expanded its product range to offer a wide range of apparel that reflected Baque's unpredictability and unique approach to fashion. In addition to AWAKE NY, Baque also runs the creative agency Baque Creative, working with giants such as Nike Sportswear and Converse .

Philosophy and Mission

For Baque, AWAKE NY is more than just a clothing brand. It is an educational platform, aimed at expanding knowledge about New York and its culture. Baque approaches his work with a sense of humor and youthful energy, which is reflected in AWAKE NY products. The brand is known for irregular collections that surprise and educate.

Collaborations and Social Impact

Brand History - Awake NY Showroom NHype Lodz Poland

AWAKE NY has collaborated with brands like OFF-WHITE , Some Ware, Patta and CDG, which is a testament to its industry reputation. Baque also places a strong emphasis on the social impact of his brand, donating a portion of its profits to support youth in the Bronx.

Summary

Angelo Baque and his AWAKE NY are an example of how deep passion and commitment can transform the streetwear industry. Baque not only creates clothes , but also builds community and educates, making AWAKE NY one of the most influential brands in the streetwear scene. His approach to fashion as a medium for storytelling and influencing social change inspires the next generations of designers and fashion lovers.

If you are a true fan of streetwear and the latest trends in fashion, we cordially invite you to our website n-hype.com . We offer a wide selection of shoes , clothes , accessories , as well as exclusive streetwear and high fashion collections that will surely satisfy the tastes of even the most demanding lovers of fashion novelties. For those who prefer direct contact with the product, we also invite you to our Showroom in Łódź, where our team will help you choose the perfect wardrobe elements, tailored to your unique style. Don't wait, visit us today and discover the world of the best trends in street fashion!


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