Virgil Abloh x Nike

The collaboration between Virgil Abloh and Nike, known as "The Ten," was one of the most iconic and influential collaborations in the history of athletic footwear. Debuting in 2017, it featured ten iconic Nike footwear styles that were revolutionized and reimagined by Abloh. The collaboration featured reimaginings of classic models such as the Air Jordan 1, Air Max 90, Blazer, Air Presto, and more. They featured unusual details such as printed text, a redesigned Swoosh logo, and handwritten text on the lateral side of the shoe. The Ten was an instant hit and quickly gained a cult status in the world of fashion and streetwear. The shoes from the collection became objects of desire for collectors and fashion enthusiasts around the world, and their influence on footwear culture was immense. Subsequent collaborations between Virgil Abloh and Nike continued this narrative, delivering new footwear and apparel styles that further highlighted the designer’s creativity, innovation and influence on the world of fashion and street culture.